5 Key take-aways from Google Analytics for online marketeers

Through this write-up, we will update you on some of the intriguing features provided by Google Analytics, and they are as under:

1. Acquisition Overview

The following image describes the importance of Acquisition of your campaign.

acquisition-overview-in-google-analytics

acquisition-overview-in-google-analytics

As you can see image is spilt in three parts:

1.1 Top Channels:

You can clearly see the pie which shows the traffic percentage coming from paid campaign or organic campaign. A clearly defined pies of Referral and Social is given as well.
You can figure out the which employed medium is doing a ROI for you. You can dig deep by clicking on the tabular presentation just under it, as shown below:

acquisition-table-google-analytics

acquisition-table-google-analytics

1.2 Sessions:

It shows a day-wise report of when the campaigns worked well for you.

sessions in Google Analytics

sessions in Google Analytics

1.3 Conversions:

If you have set up the goal conversions, you can see the chart, as under which clearly describes the goals achieved on a daily basis.

conversions in google analytics

conversions in google analytics

You can drill down further and understand the day wise acquistition and the respective sources. This section gives you a detailed view of all your campaigns and helps you make decisions as to where to put your money for maximum ROI.

IMP: You should have your Paid campaign linked up with your Google Analytics to have paid search shown here.

2. Site Speed

You can see this widget under Behaviour
Overview of this gives you the Average page load time during the selected period.

Site-speed-overview

Site-speed-overview

A further drilldown can show you how the site is performing cross browsers.

site-speed-drilldown

site-speed-drilldown

If you dig deeper, you will find suggestions to improve the page speed, right there on Google Analytics, as under:

site-speed-suggestions

site-speed-suggestions

3. Site Search

This is a very important and useful feature provided in GA but seldom used by website owners.

I will take an example to better explain this feature.

Suppose you have a product catalogue website and you have diplayed 100s of products and have a search feature on the webiste.

With the help of Site Search you will be able to know the search habits of people landing on your website.

search-term-analysis

search-term-analysis

To get this activated, you have to do some settings in your website script as well as in the GA admin.

Undoubtedly, this widget great insights to the web marketing team.

4. In – Page Analytics

This widget can provide you the data to understand customers interact with your web pages, including what they click and don’t click.
Use these insights to optimize your website layout, improve user experience, and increase conversions.

In-page analytics

In-page analytics

As discussed In the last post, now there is a chrome extension available to check the in-page anlaytics while browsing your website. This extension can provide you the following features:

• Google Analytics metrics: Pageviews, Unique Pageviews, Avg time on page, Bounce Rate, and %Exit
• Number of active visitors, in real time
• In-page click analysis: (where users click)

5. Conversion Funnels Report:

This is an excellent tool to determine if your online marketing strategy is paying off or not?

This feature of GA allows you to follow your visitors. It allows you to track their path like a detective and in the way help you find the exact point they move out, with or without paying you.

The conversion path can be three or four pages or may be less.

It helps online marketeer answer the following questions:

  • What is your abandonment rate and is it too high for a campaign?
  • Is there a better way to make money from the people who really want to give you their money
    Applying funnels help you in answering the above and other related questions.

Hope you like the way these 5 features are presented in the blog. Please send in your comments.
We will be listing few more features in our upcoming blog in the category of Google Analytics to keep you Stay updated…

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